Most of us here have heard or read about a few common marketing strategies; blog tours are a great way to grow your audience, guest blogging, book signings at local bookstores (although tough if you’re going the POD route, but I will have information covering that later), and avenues we already use to increase web traffic on our sites and blogs, and so forth. But as I took on this task of learning how to self-market I had a slightly different list of questions. A few of them were: What’s in a press kit? What’s a positioning statement and what the hell do I do with it? Do you really need a publicist? How do I learn to think like a publicist? What am I not willing to take on myself? So let’s kick off this marketing madness shall we?
Are you ready to put on your publicist hat? Today’s tidbit comes from Angela Render and her book on Marketing for Writers. I accidentally stumbled upon it in the library, and thankful I did.
We’ll start with the Author’s Pledge. Say it out loud, learn it, love it, believe it.
I am a damn good writer. I have something valuable to offer. People deserve the privilege of reading what I write.
“The reason you have to believe the authors pledge is because YOU are the most effective tool. You must love your work.”
Now, I’ll assign you two tasks to help get you in the marketing mood. Don’t worry they won’t take too long. But I think it’s a great way to assess what you’re really looking to get out of your book, and what you might need to work on to get there.
Your first task is to create a Mission Statement for yourself.
- Create a Mission Statement Worksheet:
My current project is (ex. children’s book)
My goal for this project (ex. Newberry Award)
What do I want from writing? (ex. to earn income)
What am I willing to sacrifice to get it?
What am I NOT willing to sacrifice to get it?
Example - To make a comfortable living through my writing for myself and my family, while still having fun with it and my family.
You are the most important resource to publicize your book, but (one of the things) to do so, you must know yourself. So your second task is to take a few minutes to sit down and access your strengths and weakness.
- Strengths and Weaknesses Worksheet:
I know people
How best to use it:
Run ideas past friends and get them excited about my projects.
How best to strengthen it:
Join toastmasters or get coaching.
That’s all folks, pretty simple for today huh?